| Unhealthy breakfast cereals heavily marketed to children |
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Breakfast cereals marketed to children contain 85 percent more sugar, 65 percent less fiber, and 60 percent more sodium than those targeted at adults, says a Yale University study.
The least nutritious cereals -- such as Reese's Puffs, Lucky Charms and Cap'n Crunch -- are often the most heavily marketed to children, found the researchers at Yale's Rudd Center for Food Policy and Obesity, USA Today reported. Among the other findings:
The Yale researchers said cereal company pledges to self-regulate haven't "shielded kids from the barrage of messages" to eat the least healthy cereals, USA Today reported. "Industry regulation is an abject failure," said Kelly Brownell, director of the Rudd Center. "The worst cereals are being marketed very heavily to children." The study is being presented Monday at the annual meeting of the Obesity Society. |


Unhealthy breakfast cereals heavily marketed to children